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Archive of: 2020

  • Retail Merchandising, Defined

    Retail Merchandising, Defined

    Do you confuse your CPGs with your UPCs? Having trouble understanding the difference between a display and an endcap? And what exactly does a sidekick do, anyway?

  • The Outlook for Fall 2020: A Season of Uncertainty

    The Outlook for Fall 2020: A Season of Uncertainty

    As we transition from summer to autumn, there still remain more questions than answers for independent contractors whose livelihood depends on the gig economy. With many schools planning on starting the new school year still in remote mode—or only open for a few hours each week—how will parents who depend on the gig economy be able to work? How will a continuing COVID crisis affect the earlier projections of substantial economic growth in 2020? What can we expect for the last 4 months of 2020…and beyond? And the biggest question of all: how do independent contractors prepare for another season of unprecedented uncertainty?

  • Making Gig Economy Jobs Pay this Holiday Season

    Making Gig Economy Jobs Pay this Holiday Season

    The 2020 Holiday Season is going to be a challenge for everyone—retailers, consumers, and perhaps most of all, retail workers. Holiday gig economy retail jobs—while usually plentiful in past seasons—are not expected to have as many openings this year due to the Covid-19 outbreak and resulting lockdowns.

  • What This Holiday Season Means for The Gig Economy

    What This Holiday Season Means for The Gig Economy

    The Holiday Season has traditionally been good to the gig economy. It’s when retailers staff up and hire extra workers. From warehouse workers to delivery drivers to retail teams, temporary staffers have always been in need during the late months of the calendar year. But that was before the economic uncertainty brought on by the Covid-19 pandemic. How will consumer behavior change this year? What will social distancing and lockdowns do to Black Friday and the rest of the season?

  • Hired (and Hired, and Hired): What Makes a Successful Freelance Merchandiser

    Hired (and Hired, and Hired): What Makes a Successful Freelance Merchandiser

    The Internet, and mobile technology in particular is driving a once-in-a-generation rethink of the very concept of work.

  • #Displayfail: Massive In-Store Display Mistakes

    #Displayfail: Massive In-Store Display Mistakes

    If there’s one skill you need in order to be an effective merchandiser, it’s attention to detail. Take for example, the classic in-store display. On the surface, they seem simple enough to manage. But far too often, we see massive in-store display mistakes, or to use the 2020 lingo, a #displayfail.

  • Retailers are Staffing Up! Are You Prepared?

    Retailers are Staffing Up! Are You Prepared?

    The nature of the “gig economy” means millions of workers have the flexibility to branch out and work in new areas they normally would not have access to. You’ll find a perfect example right here!

  • THE RETAIL RESPONSE: THE REALITIES OF MERCHANDISING DURING THESE UNPRECEDENTED TIMES

    THE RETAIL RESPONSE: THE REALITIES OF MERCHANDISING DURING THESE UNPRECEDENTED TIMES

    COVID-19 is unquestioningly having a massive impact on the world, none more so than on retail merchandising. While demand for necessities like food, water, and other household products has remained elevated for a number of weeks. Not surprisingly demand for some products—such as luxury goods—has contracted. Perhaps the greatest challenge retailers are facing are supply